We're an AI studio in Sofia.
Companies come to us when they want AI doing real work inside the business, led by people who have run businesses themselves.
Who we are, and what we do.
DevShift Labs is built by senior people from product, engineering, operations and finance. Between us we have run consumer products at very large scale, delivered enterprise technology for banks, telecoms and an airline, launched marketplaces, and rebuilt a finance function around AI agents. We share one conviction: most of what slows a company down can be automated.
Clients come for one of four things: automation, an AI-native product, a decision layer over their data, or advice at the top of the company. Most end up with more than one, because the same people carry an idea from the first pilot to a system that runs on its own.
Our work spans aviation, fintech, telecom, marketing, social media and mobile gaming, and much of it stays confidential.
What working with us looks like.
Experience first, then AI
Every engagement is led by people who have run product, engineering, operations or finance for years, across industries. That experience decides where AI belongs in your business and how it is implemented and tuned. No generic playbook.
AI first
Our default is to automate. Before adding people or process to a problem, we ask what AI can take off the table. When the honest answer is not much, you hear it.
Inside your team, or on our own
Hand us a project and we scope, build and deliver it. Bring us into your team and we work inside your environment, on your process and your tools. Every client is different, and the setup follows the work.
Built to run, then handed over
Monitoring, guardrails, documentation and an owner on your side are part of every system. Keep us close afterwards, or take it in-house with a clean handoff.
Companies we have worked with
Tell us what you're working on.
A 30-minute conversation about your business, and a clear view of what we would do first. No obligation.